Archive for January, 2011

January 31, 2011

Microvolunteer to the rescue: Program Production

by Shauna Carey

The nonprofit: Located 55 miles outside of San Francisco, the Sebastopol Documentary Film Festival showcases strong, independent documentary films each year.  Sponsored by the Sebastopol Center for the Arts, this year’s festival beings on March 18th.

The challenge: Redesign the film festival program on our website.

The result: Last year, Sebastopol Center for the Arts used a free online service to create the interface for their festival’s online program.  Unfortunately, that business has since sold to a company that charges high fees for creation of such a program, leaving the festival organizers in a sticky situation.  With few options left, and the festival fast approaching, Jason from SCA reached out to the techies on Sparked to see if he could get a similar product without the high fees.  Much to his surprise, Nathan A., a web designer and superstar microvolunteer, not only helped him solve his problem, but custom-coded a program database that is easy for the SCA staff to manage, including adding trailers and film descriptions (see screenshots below). Jason from SCA had this to say about the final product: “Nate was incredible. His expertise and professionalism helped us create a high quality online program for our film festival. His patience with my requests and his ability to respond quickly kept us at ease as the project took longer than we had expected. Thanks again for an unbelievable job on this project.”

Want to check out the film festival for yourself?  Use Nathan’s awesome online program to find film information and showtimes.

January 28, 2011

Microvolunteers to the Rescue: What’s in a name?

by Shauna Carey

The nonprofit: Goodwill Industries International offers customized job training, employment placement and other services to people who have disabilities, lack education or job experience, or face employment challenges.

The challenge: Help us name our new blog.

The result: This winter, Goodwill Industries International launched a new blog focusing on job-hunting, career building and budgeting.  They had all the pieces in place, and a lot of great content ready to go, but needed the right title to launch it under.  They wanted something catchy, but not too pun-heavy, and decided to have Sparked volunteers give it a shot.  A week later, with suggestions submitted from 22 microvolunteers, Cody from Goodwill says he was inspired by the enthusiastic response received.  Choosing in the end to use the title “GoodLife,” he explains, “We received so many great suggestions this week and it wasn’t an easy decision, but this title aligns most with the general theme of the blog and gives us a lot of room to write about different areas of our mission.”  You can read the GoodLife blog here.

January 26, 2011

Microvolunteers to the rescue: Accessibility Audit

by Shauna Carey

Cancer Council's Daffodil Day celebration (photo property of Cancer Council SA)

The nonprofit: Cancer Council South Australia is dedicated to ensuring that South Australians are reducing their cancer risk and receiving the best cancer care possible.

The challenge: Conduct an accessibility audit of our website.

The result: Six awesome microvolunteers worked together to help Cancer Council make their site more accesible for people with disabilities. After reviewing the site, the volunteers were able to offer such action items as adding H1, H2 and H3 tags to pages, so that visually impaired people using screen readers can more easily and quickly navigate the site.  Matt S. from Cancer Council thanked the volunteers for their help, saying that they had provided him with “really helpful information.”

January 25, 2011

Microvolunteers to the Rescue: Reworked Logo

by Shauna Carey

The nonprofit: Operation Bootstrap is a community-based educational nonprofit providing English as a Second Language and GED-prep classes for adults in Lynn, MA.

The challenge: Create a unique logo for our Distance Learning Program using the elements of our current branded logo (pictured, left).

The result: Within three days of posting his challenge, Richard from Operation Bootstrap had the logo seen below (right) in three file types ready to be implemented, thanks to micro-volunteer Ezra R.  Having already added it to his Distance Learning Program site, Richard calls Ezra’s adaptation “perfect,” saying, “my colleagues love it too.”

January 25, 2011

Does It Matter How Microvolunteering is Defined?

by Ben Rigby

Over on the Volunteer Match blog, Robert Rosenthal has posted a great critique of my definition of microvolunteering – and posed the very compelling question: Does the definition of microvolunteering matter?

Absolutely. Being definition-less is like being nameless. It’s a state of nothingness. If we agree that microvolunteerism represents a fundamentally new way to volunteer, then we must define it. Why? Because, in order for microvolunteerism to be actionable – in order to build solutions that take advantage of the model – we need to know what it is and what is distinct about it.

Without a definition, we’re more likely to create confusion in the eyes of volunteers. For example, I’ve seen a Web site that says that you can microvolunteer by ‘swapping out your incandescent light bulb for a compact florescent bulb.’ With such a broad definition, we lose out on what is fundamentally new about microvolunteering. If reusing a shopping bag, buying organic produce, and picking up after your dog are all described as “microvolunteering,” then we’ve set our boundaries so wide that the term encompasses everything… and ultimately means nothing. Lack of definition leads directly to meaningless catchphrasery.

In my definition of microvolunteerism, I’ve outlined what I consider to be the shape of this fundamentally new model. And in my post about microvolunteerism versus virtual volunteerism, I’ve compared microvolunteerism to existing forms of volunteerism, demonstrating the distinctiveness of the model by example.

My definition is kind of like a recipe book for microvolunteerism based on a few years of our trial and error. So, if you want to take advantage of the model, you can build a new application/system that is based on the same principals (without the trial and error).

So, if you go out and build something like FreeRice.com or an iPhone app to track changing light bulbs, you can use my definition to know if you’re taking advantage of the power of the microvolunteerism model. In the case of FreeRice and the light bulb app, you are not. You may be doing something totally great for the world, but you’re not using the principals of microvolunteerism to do it. If you want to tap into the power of the microvolunteerism model, however, the recipe is available for you.

Without a definition, there’s no recipe. And I’m not saying that my recipe is 100% right, that you should follow it to the T, or that it’s the best one for you. What I am saying is that there’s a fundamentally new model that drives microvolunteerism and that it merits a definition. And I think I’ve taken a reasonably good crack at it.

The emergence and definition of microfinance offers a good proof point for the power of a definition. While there were similar efforts dating back to the 1700s, it was Muhammad Yunus’ pioneering work with Grameen Bank that defined the modern-day field. Yunus envisioned microfinance as a method for combating poverty through banking. And as part of his definition of microfinance, Yunus argues that a microfinance institution should not charge more than 15% above its long-term operating cost. Anything more disqualifies the lender from being an authentic microfinancier.

It’s this definition that enables us to say that a usurious pay-day lender does not practice microfinance. They may lend to the poor, but they’re not in the same category as a Kiva.org, for example. The definition defines our parameters and smooths the way for new organizations to operationalize microfinance (like Kiva, Zafen, and others). Yunus’ definition has become a recipe for creating new organizations that take advantage of the microfinance model. Like great chefs, Kiva and Zafen don’t follow the recipe exactly, but they do use it as a guideline.

Robert closes his post by saying that it’s all inside-baseball stuff and for the vast majority of people who just want to make a difference, they don’t care what it’s called. And that’s exactly right. The  definition only matters to those of us who organize volunteers. But for this much smaller circle of people, it’s really important. It’s a concise way to share what we know about microvolunteerism to others in the field. And its our shorthand to communicate expectations to volunteers.

-ben

Ps. In his post, Robert also critiqued the 4th point in my definition. I’m going to save up commentary on this point for another blog post!

Pps. I’m not implying above that anyone in the field of microvolunteerism is akin to a pay day loan operation. Just using this extreme example to demonstrate my point.

January 24, 2011

Microvolunteers to the rescue: Paying it Forward

by Shauna Carey

The nonprofit: With offices in Copenhagen, São Paoulo and New York City, Refugees United provides refugees across the globe with an internet shelter, wherein they can reconnect with family and friends they’ve lost contact with during their escape.

The challenge: Translate our poster into Somali.

The result: In the true spirit of microvolunteering, a staffer from the Somali Justice Advocacy Center in Minnesota, translated the poster into perfect Somali, having reached out themselves to Sparked volunteers for website feedback, marketing help and fundraising tips. Now, Refugees United can expand their reach to include Somali-speaking families, already advertising their services in English, French, Arabic, Maay Maay, Maxaatiri, Oromo and Swahili. It may have only taken a minute or two for someone at Somali Justice Advocacy Center to respond to the challenge, but the potential impact is immeasurable.

January 24, 2011

What is the Seattle-Tacoma Airport TSA management doing to inspire and engage their team members?

by Jacob Colker

(This post is a side step from our normal nonprofit capacity / employee volunteering posts. But, I’m sure there are lessons here that can apply.)


I fly a lot for work and for personal reasons (my fiancée lives in Seattle for the near future). Foursquare tells me that I’ve checked-in at SFO at least 35 times in the last year — and that’s only the times that I’ve remembered to check-in. And, as comedic as it may sound, I can relate to George Clooney in Up In The Air. I’ve got the grab-two-trays-remove-belt-unpack-laptop-whip-off-shoes-drop-keys/phone-go-go-go routine down with such efficiency that it would impress a Japanese automobile assembly line manager.

With all of that travel, there are few major hubs in the U.S. that I haven’t passed through recently.

And the Seattle-Tacoma TSA is night-and-day better than the rest of the TSA system.

There are a few things that really make it stand out:

  1. FAST. I can get through the opening of the security ropes, past the ID check, through the X-ray machine, and out the back within 5-8 minutes. I’ve timed it. And, this has a direct affect on the second point…
  2. FRIENDLY. When you don’t have passengers standing around pissed off about a 30-45 minute wait, passengers are actually quite nice. When passengers aren’t staring you down with raging angry eyes, you feel better about yourself. When you feel better about yourself, you are actually much nicer to the passengers — and the cycle repeats itself. The mood here is incredibly positive.
  3. CUSTOMER EXPERIENCE. The Seatac team seems to have real customer experience vision. Because the lines are fast, and the mood is friendly, this team isn’t reactionary. They’re not scrambling to keep up with overflowing lines or dealing with irate passengers. As a result, they seem to actually be moving the ball forward and taking the whole experience to the next level. They have been able to tweak efficiency points to make things smoother, have polite people telling you that it’s 3 minutes less if you take that lane, and I am regularly asked “how my day is going?” — BY A TSA AGENT.

This has had me thinking:

  1. How is it possible that this one airport security team can be so much better than the rest of the entire system?
  2. What is Seatac TSA management doing to inspire and engage their team members to be so good at what they do?
  3. Why do these TSA agents seem to have a deeper sense of purpose about their work than any of the other agents in the system?
  4. What other factors make this user experience so good?

I’m actually quite curious and I don’t know the answer. I’m quite keen to learn from these lessons here. Thoughts?

(image courtesy http://www.flickr.com/photos/mobileedgelaptopbags)

January 22, 2011

Love isn’t the only thing that is blind — skills are too.

by Jacob Colker

MUNI. For those of us that live in San Francisco, that single name evokes all kinds of emotions. But hate it or love it, MUNI buses are the heart of the public transit system, and they are directly responsible for helping tens of thousands of people get around the city each day.

I ride the 38 Geary bus to and from the office each day. It’s a bumpy, stinky, hot, packed, cattle car experience. But, I actually like it. It’s a chance to mingle with all kinds of people, brought together by the randomness of going in the same direction, at the same time, on the same day. And, at two bucks, you can’t beat it.

A few days ago, an elderly woman at the front of the bus was waving a piece of paper at the bus driver trying to ask for directions. The problem was… she didn’t speak English, and the driver didn’t speak Russian.

I grew up speaking Polish (my mom was born outside of Krakow and hopped the pond in 1970), so I could tell that the lady was speaking Russian (the languages are somewhat similar). Yet, unfortunately, my grasp of the Russian language is restricted to the names of classical music composers and vodka brands.

As the lady continued to struggle with orienting herself in a foreign city, her anxiety about being lost began to grow. She raised her voice, tried communicating with other passengers, and frankly seemed on the verge of tears. We all wanted to help her, but none of us — not me, not the driver, not even the well-dressed guy with the slick suit and shiny shoes — could get it done. None of us had the right skills.

And then, when all seemed lost, we were all taught an important lesson.

At the front of the bus, was a young, short, Asian teenager, bumpin’ Jay-Z in his gigantic Dr. Dre Monster Beats headphones, with his pants sagging around his ankles, and his SF Giants hat perfectly tilted at a 15 degree angle from his head. He looked like he was right out of central casting for the next Kanye West hip hop music video.

When the kid saw the commotion (remember, the lady was asking everyone trying to get help), he took his headphones off to see what was going on. And then, in absolutely perfect Russian, he proceeded to spend the next five minutes answering all her questions and helping her get the info she needed.

It was one of those moments that made you feel amazing to be alive.

The lady thanked him profusely, got off at the next stop, and walked down the street with a sense of confidence that only comes from, well, knowing where you’re going. The kid sat back down, put his headphones back on, and resumed the semi-comatose state we all find ourselves in when riding the bus. And we all sat there — amazed, humbled, and simultaneously purchasing the Russian version of Rosetta Stone from Amazon.com using each of our respective wireless devices.

The lessons are clear and numerous. And, they are lessons that I see replicating themselves everyday in Sparked. It amazes me to see so many quality, effective, and thoughtful solutions being provided to cause after worthy cause. And those solutions come from every type of age, race, skillset, place of employment, and gender.

So, as it would seem, love isn’t the only thing that is blind — skills are too.

(Image courtesy: http://www.flickr.com/photos/tehf0x)

January 21, 2011

Microvolunteer to the rescue: Beautiful Banner Ad

by Shauna Carey

The nonprofit: Techsoup Romania supports nonprofit organizations, giving them access to hardware and software donation programs of partner companies, so that they may save money and operate more effectively.

The challenge: Design a banner ad.

 

 

The result: In order to launch the Romanian version of Techsoup’s digital storytelling challenge, “povestea digitala a organizatiei mele,” program manager Chris W. needed a snazzy banner ad — specifically a 980 x 100 pixel, grey and orange-themed banner. And that’s exactly what he got, courtesy of Singapore-based graphic designer (and Sparked MVP), Peter O.  You can see the final banner pictures above, and also on Techsoup’s channel. While you’re there, check out some of the submissions for “my organization’s digital challenge”.

January 20, 2011

Microvolunteers to the rescue: Directory Update

by Shauna Carey

The nonprofit: The Blue Frontier Campaign works to promote unity, provide tools to and raise awareness of the solution-oriented marine conservation community.

The challenge: Update our directory of 1,600 like-minded organizations in the grassroots marine conservation movement.

 

One of Blue Frontier Campaign's biggest fans. (Image courtesy of BFC)

 

The result: A few years ago, some dedicated folks at the Blue Frontier Campaign assembled a list of an incredible 1,600 like-minded organizaitons in the United States, as a means of connecting what they call the Seaweed Rebellion community (grassroots marine conservation). Since that time, as tends to happen, a few things have changed, namely addresses, phone numbers, mission statements, and contact people. In short: the list needs to be updated, but who has the time at a largely volunteer-run organization to individually update 1,600 entries? So Mary K. from the Blue Frontier Campaign decided to take the project to Sparked, and crowd-source her way to an updated roster.  She broke the 1,600 organizations down into individual spreadsheets with a manageable 20 or so organizations on them, and posted them as individual challenges for microvolunteers. Now 18 challenges in, Mary is well on her way to a complete roster, and has been overwhelmed by microvolunteers ready to tackle the project — faster even than her team is able to post them! Talk about increasing capacity…

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