Posts tagged ‘knight’

June 17, 2009

The Knight Foundation awards major grant to The Extraordinaries!

by Ben Rigby
Press Contact: Jacob Colker
(773) 742-5515 / jacob [at] BeExtra.org

Knight Boston, MA – June 17, 2009 — The Extraordinaries is excited to announce
that we have won an important grant from the John S. and James L. Knight
Foundation (http://www.KnightFoundation.org).
This is a breakthrough moment for our team, and we are incredibly
grateful to the Knight Foundation for this opportunity. With this
critical grant, The Extraordinaries will run an intensive pilot in San
Jose, California featuring our volunteer-on-demand software. Over the
next year, we'll be working closely with nonprofits and community
organizations in San Jose to engage and harness the enthusiasm of their
volunteers. 

The Knight Foundation is a national foundation
with local roots. The foundation seeks out opportunities that can
transform both communities and journalism, works to help them reach
their highest potential, and works to ensure that each community's
citizens get the information they need to thrive in a democracy.  


"We're honored that Knight is giving us this opportunity" said Jacob
Colker, Co-Founder and CEO of The Extraordinaries. "We are excited that our
mission to help community organizations engage their supporters through
micro-volunteer tasks fits with the Knight Foundations' objective of
empowering communities."

The Extraordinaries
delivers micro‐volunteer tasks to people whenever and wherever they are
available by mobile phone and the web, allowing organizations strapped
for funding and resources to engage and leverage their supporters.
Despite busy schedules, we all have time, usually when waiting: for the
metro, in lines, or at the doctor’s office. With these spare minutes,
we can do something extraordinary.

Got a few minutes free? Be extraordinary.

February 27, 2009

Journalism Losing its Geographic Roots? Mobiles to the rescue?

by Ben Rigby

Just reading this report back from the WeMedia conference about the future of journalism, which I've been thinking a lot about since a "salon" the other week at my friend Tony Deifell's houseboat in Sausalito. The sentiment seems to be similar to those discussed at the salon:  

[Knight Foundation's President] began with a discussion of what's being lost, and pegged it to geography: "For the first time in the history of the republic, the delivery of news and information is not happening in the same space as democracy."

Unless somebody can devise a sustainable geographic model for journalism, he argued, the United States needs to figure out "how to structure democracy in a different way not rooted in geography."

How that might happen, he acknowledged, he has no idea.  Source.

If the problem really is geography, then I've got an idea! Mobile phones are delivering micro-specific location information. It's specific geography which makes most great mobile apps work!

Let's take the "Around Me" iPhone application, for example. Did you think the Yellow Pages were dead?? I did. But they are not. This app is just the Yellow Pages, but organized according to your current geographic location. Want to find a gas station nearby? Click "Gas Stations" and it will tell you which ones are closest. Want to find a hospital? Same deal. The thing is… this application rocks! It's SO useful. Why? Because it's got geographic relevance. 

Is journalism so different? I don't think so. Do you want to know about local news surrounding you? Do you want to know about stories related to the park where you walk your dog? Or about that mugging that took place on the corner where you're standing. Want to tie that to local politics – and then call your city councilperson to discuss on-the-spot? Yes, yes, yes.

And the business model? Local advertising, of course. A $2 off coupon for the Thai restaurant that's 2 blocks away…. if it's close to lunch or dinner time. Or a buy one get one free deal at a local bar if it's past dinner time. Or an ad for the local kids clothes store if you've just read an article about local education issues and it's before closing time. 

You can get hyper-local, time-specific, and content customized. You can deliver video and audio instead of just text. And, you can connect the reader (cum: doer) to local actions – or to other neighbors who are interested in the same issues. This is the future of local journalism. And it's the heart of building strong communities and engaged democracies.

What do you think? Is this not practical in some way? What am I missing? 
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