Posts tagged ‘mobile’

March 31, 2009

How nonprofits are using the iPhone: Seafood Watch

by Ben Rigby

This is the first in a series of posts about how nonprofits are using the iPhone. First to be featured: Seafood Watch

Who?
Monterey Bay Aquarium. 

"Our new iPhone application brings the latest Seafood Watch recommendations directly to your iPhone or iPod touch. Now you can make sustainable seafood choices quickly and easily—whether you’re eating at your favorite restaurant or shopping for dinner. And at a time when the world’s oceans are severely overfished, your seafood choices make a big difference.

Features?
Free, up-to-date recommendations at your fingertips
Sushi guide lists fish by Japanese name as well as common market name
Regional guides highlight the seafood that’s best in each area of the country
New! Search to find seafood quickly and easily within regions."

Get it on the App Store Here:

Itunes_app_store

Screenshots:

Seafood watch 001
Seafood watch 002
Seafood watch 003  Seafood watch 004  Seafood watch 005
February 27, 2009

Journalism Losing its Geographic Roots? Mobiles to the rescue?

by Ben Rigby

Just reading this report back from the WeMedia conference about the future of journalism, which I've been thinking a lot about since a "salon" the other week at my friend Tony Deifell's houseboat in Sausalito. The sentiment seems to be similar to those discussed at the salon:  

[Knight Foundation's President] began with a discussion of what's being lost, and pegged it to geography: "For the first time in the history of the republic, the delivery of news and information is not happening in the same space as democracy."

Unless somebody can devise a sustainable geographic model for journalism, he argued, the United States needs to figure out "how to structure democracy in a different way not rooted in geography."

How that might happen, he acknowledged, he has no idea.  Source.

If the problem really is geography, then I've got an idea! Mobile phones are delivering micro-specific location information. It's specific geography which makes most great mobile apps work!

Let's take the "Around Me" iPhone application, for example. Did you think the Yellow Pages were dead?? I did. But they are not. This app is just the Yellow Pages, but organized according to your current geographic location. Want to find a gas station nearby? Click "Gas Stations" and it will tell you which ones are closest. Want to find a hospital? Same deal. The thing is… this application rocks! It's SO useful. Why? Because it's got geographic relevance. 

Is journalism so different? I don't think so. Do you want to know about local news surrounding you? Do you want to know about stories related to the park where you walk your dog? Or about that mugging that took place on the corner where you're standing. Want to tie that to local politics – and then call your city councilperson to discuss on-the-spot? Yes, yes, yes.

And the business model? Local advertising, of course. A $2 off coupon for the Thai restaurant that's 2 blocks away…. if it's close to lunch or dinner time. Or a buy one get one free deal at a local bar if it's past dinner time. Or an ad for the local kids clothes store if you've just read an article about local education issues and it's before closing time. 

You can get hyper-local, time-specific, and content customized. You can deliver video and audio instead of just text. And, you can connect the reader (cum: doer) to local actions – or to other neighbors who are interested in the same issues. This is the future of local journalism. And it's the heart of building strong communities and engaged democracies.

What do you think? Is this not practical in some way? What am I missing? 
February 8, 2009

The proposed impact of The Extraordinaries

by Jacob Colker

Photo

The Millenials are coming…

The Internet as we know it, is only 5,000 days old. Until now, all the amazing advances in society have been done on the Internet with a traditional computer and a hard wire cable plugged into the wall.

This is a Kitty Hawk moment in history, and the world is about to change.

With mobile Internet, smartphones are finally powerful enough to do amazing things remotely from anywhere on Earth within cell reception. No more walls or wires, the Internet is now fully woven into every moment of our lives. NOW is the moment to embrace the Information Era and step into the future of volunteering.

iPhone and iPod Touch users love mobile Internet, and they love the applications they can load onto their devices even more. Since July 11, 2008 (the date the App Store launched), more than 500 million applications have been downloaded in six months (Apple.com). Facebook for iPhone has already achieved 4.5 million users, and the recently launched UStream Video Service had 118,000 downloads in the first 24 hours. The iPhone isn’t just a phone, it’s a revolution in technology, and companies like Microsoft, Google, and RIM are rushing to catch up.

To-date, Apple has sold more than 13 million iPhones, and 8.5 million iPod Touches. Even more impressive, the iPhone alone represents 48% of mobile Internet usage in the U.S. (Admob, Dec 2008).

By Q3 of 2011, we plan to engage 785,000 mobile volunteers in small windows of time on a monthly basis. Over the next few years, as we develop our software for more smartphone platforms, build Facebook integration, earn media coverage and word of mouth, build partnerships and a record of success, and expand into other countries, we expect the number of users to skyrocket.

With our system, large social projects finally have critical mass, and the new technology will create thousands of possibilities we never imagined.

For example, the Library of Congress has tens of thousands of historical photos sitting on dusty servers with no way to search these archives. You can't type in "birds" or "1927” you must literally look through each photo one by one. Not very efficient! For a few people to catalog these photos, it would take years. With The Extraordinaries, thousands of volunteers could digitally label a few photos at a time. Just pick up your smartphone, look at a photo, tag it, and repeat. With a few weeks of effort from the crowd, entire photographic eras in history could be accessible to the public.

Our dream is to answer this: “What social problems can we solve with a million people working on them in brief moments of spare time?

(Photo Credit Unknown — contact Jacob@TheExtraordinaries.org if you are the photographer)

February 8, 2009

The innovation of The Extraordinaries

by Jacob Colker

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There are two major barriers to doing social good in our society: time and convenience.

We reduce the time cost by focusing on tasks that only require a few minutes, and we increase convenience by delivering tasks on-demand directly to the volunteer. In short, we make it ridiculously easy for people to do social good by catering to the needs of the person doing the task.

While crowdsourcing has been used for corporations to develop products, no one has used this approach in the context of mainstream volunteering. Our challenge is to change the old thinking about what a volunteer experience should be. In the rat race of 60-hour workweeks, errands, kids, and more, most busy people don’t have time to engage in traditional volunteering. We can help!

With proven field tests of our new model, we can help people see that extraordinary social good can occur through micro-parsed utilization of a population's spare human energy. Smartphone technology can drastically improve efficiency of volunteering – we just have to start thinking differently about how people utilize their spare time and skills for social good.

The media industry recognizes the value of brief spare time. Apple offers more than 100,000 audio and video podcasts from independent creators and big names like HBO, NPR, ESPN, CBS, and more! Podcasts are based on the ability to access content on-demand during spare time, and have obviously been a huge hit. Why can’t we use this same spare time for social good?

Our approach is simple, elegantly done, and unique. No other organization has found a comparable way to reduce the time cost, broaden access to opportunities, and use smartphones to facilitate the process. We feel that a task must be "do-able" in several minutes. It must fit in the daily schedule of a busy person without much hassle. And ideally, a person can access those tasks on-demand, at anytime, from anywhere.

(Photo Credit: http://www.sxc.hu)

February 8, 2009

The scope and severity of the issue that The Extraordinaries’ address

by Jacob Colker

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73% of Americans do not volunteer, and nearly half say it’s because they don’t have time (2007, 2005 US Dept Labor).

We cut the time cost from several hours to several minutes and deliver tasks directly to the volunteer via smartphones. Using mobile puts a direct link to social good in the pockets of over 100 million people, 24/7/365. It simply couldn’t be more convenient.

Our system is perfectly suited for youth born between 1980 and 2000 (millennials), the approaching dominant volunteer demographic. Over 75 million strong, millenials were raised on SMS, social networking, blogging, photo and video sharing, games, and more. Nearly 30 million millennials will subscribe to mobile social networking services by the year 2012 (InStat).

We expect an explosion of new volunteers, as people are now able to actually fit micro tasks into their hectic lives. We provide a more efficient link between people’s brief spare time and social projects, and as new people get hooked on doing social good, we believe this will lead them to an increased engagement in their communities. Essentially, The Extraordinaries is the “gateway drug” to traditional volunteering.

Already, there are many examples in which the crowd uses spare time to perform good deeds:

At NASA, a program called Clickworkers used the crowd to explore Mars. People logged in for a few minutes and drew circles around craters using the computer mouse. From 11/17/00 to 01/03/02, over 101,000 people spent 14,000 hours tagging 2,378,820 crater entries. Everyday people literally helped NASA explore space, from their own computer in their own spare time.

Volunteers have written Wikipedia’s 12 million articles collaboratively over the last eight years, and an average of 9% of global Internet users visit the site everyday (Alexa.com).

CNN uses the crowd to generate news. iReporters have generated 225,000 reports worldwide with over 1,000 appearing on CNN last month alone (ireport.com).

We can now facilitate all of this on smartphones.

(Photo Credit: http://www.sxc.hu)

February 8, 2009

The vision of The Extraordinaries

by Jacob Colker

Crowdsourcing
It has always been a challenge to tap a volunteer for a few moments. It’s a management issue, and a productivity issue. What good can someone actually do in such short time? Then in 2007, Apple introduced iPhone and revolutionized the mobile industry. It was just the beginning, as mobile is now the focus of innovation for Apple, Google, and more.

With smartphones, we finally have mobile Internet fast enough and devices powerful enough to make someone truly productive from any place with cell reception. It is now possible to harness a few minutes, and have it actually matter. Realizing this was our moment of obligation: How can we use this technology for social good?

So, we created mobile smartphone software designed to facilitate crowdsourcing (a large task, broken into little pieces, and worked on by many people). Typically, these tasks are small, requiring only a few minutes to complete.

Many successful businesses use crowdsourcing. In only two years, iStockPhoto dominated the stock photo industry by crowdsourcing its photographs. InnoCentive has solved tough scientific problems by crowdsourcing solutions from amateur scientists. Wikipedia uses crowdsourcing to generate millions of articles from amateur writers.

We bring crowdsourcing to mainstream volunteering.

We have completed iteration one of our iPhone software and we will soon launch pilot tests. Over the next five years, we will expand to Blackberry, Google Android, Windows Mobile, and more. We will also launch a desktop widget to give regular computer users the ability to use a few moments for social good as well.

With millions of smart phones being sold over the next few years, anyone with a few minutes free will be able to log in and contribute to projects for social good, and use their collective spare energy to advance humankind. As people get hooked on doing good through easy, short, and non-intimidating tasks, this will act to feed new people to traditional volunteering and increased engagement.

February 8, 2009

The one-minute explanation of The Extraordinaries

by Jacob Colker

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Problem:
73% of Americans do not volunteer (2007 US Dept Labor).

Root Cause: Most volunteer opportunities require vetting, many hours, and a long-term commitment. It’s akin to a second job. For most people, the process is inconvenient, takes too much time, and doesn’t easily fit into hectic lives.

Our Theory of Change:
Americans have spare time – billions of hours – but in small windows of idle moments: sitting in an airport, waiting in a doctor’s office, riding the bus to work, and more. If we can reach people during these spare moments we harness a huge pool of untapped human energy.

To harness micro spare time we must reach people via mobile, but until recently, mobile phones were limited. The arrival of smartphones like iPhone (with Internet, graphics, camera, GPS, video, audio, and more) created enormous possibilities. 115 million smartphones were sold in 2007 with projections of 700 million by 2012 (WashPost, Aug 2008).

The Extraordinaries is smartphone software that allows millions of volunteers to perform tasks on their smartphones in just a few minutes. We make volunteering feel like a video game to encourage repetition and competition. People login to our system from any place on Earth within cell reception, and constructively use small windows of spare time for science, medicine, nonprofits, government, and more.

Nearly anything you do on a regular computer you can do on a smartphone.

You can help:

-Translate micro-finance loan applications (Kiva).
-Transcribe subtitles for human rights videos (Witness).
-Immigrants improve their English (Phone ESL).
-NASA find craters on the surface of Mars (Clickworkers).
-Cornell University collect data on urban birds (Celebrate Urban Birds).

…Done by everyday people directly on their smartphones during a few moments free. With The Extraordinaries system, small windows of spare time can have a major social impact.

Added Benefit: Our system gets people hooked on social good, and acts as a gateway drug to traditional volunteering.

(Photo Credit: http://www.sxc.hu)

February 8, 2009

Waiting in line at the grocery store… Perfect time for some social good!

by Jacob Colker

image1290497203.jpgWaiting in line at the grocery store took 23 minutes.

My choices were:

1) Read how Oprah is really an alien in the national enquirer
2) Eat candy
3) Learn how to trim 5 pounds in 5 weeks in cosmopolitan magazine
4) Help an immigrant improve their English through The Extraordinaries

Tough choice.

January 28, 2009

Three Distinct Forms of Time

by Jacob Colker

1163548_kensington_clock
As we progress through the research of this project, and evolve as an organization, we've begun to develop our own theories on *free time* and it's varying distinctions.

Between work, sleep, and other responsibilities, there are four forms of free time:
(at least, four that we have identified so far)

1) The first we call "idle time". Like when you're car is on, and you are waiting for someone. You are often performing another task when idling. We have many of these idle moments throughout our daily lives. You are idling when waiting in line at the post office or the bank. You are idling when waiting at the doctors office or when riding the bus. Idle time usually occurs in blocks of 20 minutes or less, with the rare instances of up to an hour. Remember, idle time exists when your body is present, but your mind is only half there.

2) The second is "spare time" and these are the moments when we do not have any prerequisite responsibilities or prior commitments. Like idle time, spare time usually occurs in blocks of 20 minutes or less, with the rare instances of up to an hour, and the exception being lunch breaks (however, a large percentage of us work through our lunch breaks and/or assign ourselves responsibilities during lunch, therefore lunch breaks tend to fall into the idle time category).

3) The third is "ad-hoc time" and this is time we stumble into. You are in ad-hoc time when your meeting gets canceled, or when your flight gets delayed. This is time we did not plan for. Like idle and spare, ad-hoc usually occurs in blocks of under an hour.

4) The fourth is "leisure time"
and this is precious (if not sacred) to most people. Saturdays are most
certainly leisure time. People don't part with leisure time very
easily, and are quite hostile at the thought of sacrificing this time.
These are the moments in our week when we can do what we want to do,
and it is hallowed ground for most people. Leisure time usually occurs
in blocks of four hours, with the rare instances of up to eight hours,
and the exception being vacation days and sick days. Remember, leisure
time is a solid block of free time with no other responsibilities, and
generally used as a time to escape from the stress of life and relax a
little bit.

With these distinctions, we can begin to understand why only 26% of the U.S. population volunteers (2007 Bureau of Labor Statistics):

Most volunteer activities occur at an on-site location, and generally demand that someone has four hours or more to dedicate to a task. Volunteer opportunities can often occur during the work day at the convenience of the organization.

Taking into account the varying length of people's free time, the only place that someone can actually fit in a four-hour block of volunteering would be during their leisure time. It makes perfect sense that people don't want to part with this very easily — it's their chance to "get away" from their stressful week. This is why volunteering is seen as a *sacrifice* in our society. It's considered to be honorable, noble, and selfless because you are giving of yourself, or more appropriately "sacrificing" from the time you would normally spend on yourself. 

I also believe that this is the catalyst behind volunteer service "days" as people are willing to plan for and dedicate a day here or there to cleaning a park. I might be
willing to do that once or twice a year, but NOT every week.

This form of volunteering is an old model that has not adapted to the rat-race society that we live in. It's inconvenient, and it doesn't give any deference to the hectic, busy, stressful lives of busy people. It is also completely out of whack with the wants and desires of the millenial generation (the approaching dominant volunteer demographic).

The Extraordinaries

The Extraordinaries creates opportunity for people to do social good in the "idle time, spare time, and ad-hoc time" categories. But we're not talking about just any random tasks — we're talking about real, productive, rewarding, and beneficial use of people's skills. However, to take advantage of someone's free time between meetings or on a bus, we must reach them via mobile. But, up until now, mobile phones were limited to SMS-based text communication, or voice communication.

Enter the smartphone.

It wasn't until the invention of treo and blackberry that people started using these devices for productive work applications. And further, it wasn't until the arrival of the iPhone 3G — with mobile Internet, powerful graphics, powerful camera, GPS, video, audio recording, and more — that we could finally start realizing the full potential of what is essentially a powerful mobile mini-computer. Nearly anything you can do on a regular computer, you can now do on a smartphone like the iPhone or Blackberry, with the added advantage of being in your pocket 24/7.

Even more impressive, is that 115 million people already have smartphones today, and over 700 million people will have smartphones by 2012 (Washington Post, August 2008).

So, when you start thinking about how we can use 700 million people's idle time or spare time, combined with the power and productivity that a smartphone can deliver, you start to dream up amazing possibilities of how we can add value to society through crowdsourced volunteering tasks.

In the end, it's all cognitive surplus or "spare cycles" but most people dont' know what that means. But what it really is, is just the beginning of a new form of volunteering and the use of one's spare time…

Got a Few Minutes Free? Be Extraordinary.

January 16, 2009

3) waiting for a haircut… perfect time to do some good!

by Jacob Colker

image586645776.jpgIn part three of "when to use The Extraordinaries" I explore the time we spend waiting for haircuts.

My usual place to get a haircut closed for inauguration weekend, so I swallowed my pride and went to the fancy place next door. Nevertheless, once again I found myself with some spare time…

The blow dryers run, the clippers make clicking sounds as the metal ends connect, and I wait for my turn with my smartphone in my hands.

The music is significantly more trendy than ABBA at the eye doctors, but still a perfect time to do some social good, at least this time while tapping my foot to a good beat.

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